Snitch Enters Travel Category With Escape Plan Partnership
Fashion and lifestyle brand Snitch has entered the travel category through a strategic partnership with Escape Plan, marking the company’s expansion beyond its core apparel business.
The partnership will see Snitch launch a range of luggage, backpacks and travel accessories, combining its fashion-focused design approach with Escape Plan’s expertise in product development, sourcing, manufacturing and distribution.
The move comes at a time when Snitch is rapidly expanding its physical and digital presence. The company has more than 115 stores across India and reported an 80% year-on-year revenue growth to ₹900 crore in FY26.
Snitch Expands Beyond Apparel
Snitch has built its brand around contemporary menswear and fashion-led products. Its latest move into travel represents an expansion into an adjacent lifestyle category.
The company is now looking to take its design identity beyond clothing and into products that consumers use while travelling.
The initial collection includes hard-shell luggage, carry-ons, check-in bags, laptop trolleys, backpacks and other travel essentials. The products are designed to combine aesthetics with everyday functionality.
Why Did Snitch Partner With Escape Plan?
Building a completely new product category requires expertise across manufacturing, sourcing, supply chains and distribution.
Escape Plan operates as a category expansion platform that helps consumer brands enter the travel segment without having to build the entire infrastructure from scratch.
Through the partnership, Snitch can use Escape Plan’s capabilities in product development, specialised sourcing, manufacturing and omnichannel distribution while focusing on its brand identity and customer base.
Snitch’s Travel Collection
The first collection brings together Snitch’s contemporary fashion aesthetic and Escape Plan’s travel-product expertise.
The range includes:
- Hard-shell carry-on luggage
- Check-in luggage
- Laptop trolleys
- Backpacks
- Travel accessories
- Other travel essentials
The luggage range features polycarbonate shells, 360-degree spinner wheels, TSA-approved locks and functional interiors, according to the launch details.
The collection is available through Snitch’s online and retail stores, as well as Escape Plan’s distribution network.
Snitch’s ₹900 Crore Revenue Milestone
The travel expansion comes after a strong growth phase for Snitch.
The brand recorded an 80% year-on-year increase in revenue to ₹900 crore in FY26 and has expanded its retail footprint to more than 115 stores across India.
The company’s growing customer base gives it an opportunity to introduce products beyond traditional apparel and build a broader lifestyle ecosystem around its brand.
Fashion Brands Are Moving Into Travel
Snitch is not the first fashion brand to use travel as an adjacent category.
Escape Plan has also partnered with other consumer brands, including HRX and Rare Rabbit, to help them enter the travel segment.
The trend reflects a broader shift in consumer behaviour, where luggage and travel accessories are increasingly viewed not only as functional products but also as extensions of personal style.
For younger consumers in particular, travel products can become another way to express brand preferences and lifestyle choices.
Escape Plan’s Growing Travel Platform
Escape Plan is positioning itself as more than a traditional luggage company.
The platform works with consumer brands to develop and distribute travel products across online marketplaces, direct-to-consumer channels and offline retail.
In January 2026, Escape Plan raised $25 million in Series A funding, led by Jungle Ventures with participation from Fireside Ventures and IndiGo Ventures. At the time, the company said it was operating at a ₹300 crore-plus annualised revenue run rate.
The Snitch partnership adds another major lifestyle brand to Escape Plan’s growing portfolio.
What Does This Mean for Snitch?
Snitch’s entry into travel gives the company another avenue for growth beyond apparel.
The partnership allows the brand to leverage its existing fashion positioning while entering a category with significant opportunities across luggage, backpacks and travel accessories.
If the travel collection gains traction, it could become an important part of Snitch’s broader strategy to evolve from a menswear company into a wider lifestyle brand.
What Happens Next?
The initial focus will be on scaling Snitch’s new travel collection across its existing online and offline channels.
With more than 115 stores and a growing customer base, Snitch already has a significant distribution network that can support the new category.
The success of the expansion will depend on how well the brand can translate its fashion-led identity into travel products while maintaining competitive pricing, quality and functionality.
Final Thoughts
Snitch’s partnership with Escape Plan marks an important expansion beyond its traditional apparel business.
With ₹900 crore in FY26 revenue, more than 115 stores and strong year-on-year growth, the company is now using its growing consumer base to enter the travel category.
The launch of luggage, backpacks and travel accessories gives Snitch an opportunity to build a broader lifestyle proposition while benefiting from Escape Plan’s travel-category expertise.
As fashion and travel increasingly overlap, Snitch’s latest move could become an important step in the brand’s evolution from a menswear-focused company into a broader lifestyle player.
Frequently Asked Questions
Has Snitch entered the travel category?
Yes. Snitch has entered the travel category through a partnership with Escape Plan, launching luggage, backpacks and travel accessories.
What is Snitch’s partnership with Escape Plan?
Escape Plan is supporting Snitch’s entry into travel through capabilities covering product development, sourcing, manufacturing and distribution.
What travel products is Snitch launching?
Snitch’s initial travel collection includes carry-on luggage, check-in luggage, laptop trolleys, backpacks and other travel accessories.
How much revenue did Snitch generate in FY26?
Snitch reported ₹900 crore in revenue in FY26, representing an 80% year-on-year increase.
How many stores does Snitch have?
Snitch has more than 115 retail stores across India, according to reports on its latest expansion.
What is Escape Plan?
Escape Plan is a travel platform that helps consumer brands develop and scale products in the travel category through sourcing, manufacturing and omnichannel distribution.
Which other brands have partnered with Escape Plan?
Escape Plan has previously partnered with brands including HRX and Rare Rabbit to enter the travel category.
