Food delivery major Swiggy has expanded beyond its core business with the launch of Pyng, a new AI-powered platform aimed at connecting users with verified professionals across a wide range of services. The move signals Swiggy’s foray into the professional services space, targeting urban consumers seeking trusted experts across categories such as wellness, finance, education, events, and more.
Currently, the services are available in offline mode in Bengaluru and across the country in online mode on both Android and iOS, Pyng is designed as a standalone marketplace and leverages conversational AI to match users with specialists based on their queries. The platform is already onboarding professionals across over 100 categories, including fitness trainers, therapists, tax planners, travel advisors, DJs, makeup artists, and career coaches.
According to Swiggy, the company wants to onboard over 10,000 experts. Swiggy expects that Pyng’s decision to provide a money-back guarantee in the event that customers are dissatisfied with the services they have reserved would foster trust and promote repeat business.
“We are providing a dependable, spam-free platform with Pyng that allows users to connect with trusted experts,” stated Nandan Reddy, Swiggy’s co-founder and head of innovation. “Pyng not only empowers individual providers but also gives consumers’ unmet needs structure by curating demand for these specialized offerings.”