ITC’s Sanjiv Puri said India is in a lot better position to handle Trump’s tariffs.

Lalit Yadav
4 Min Read

ITC Chairman Sanjiv Puri stated that India is in a far better position to handle the disruptions caused by Trump’s tariffs because talks are moving quickly to conclude an FTA with the US. With the exception of China, which is subject to a 125% duty, US President Donald Trump placed reciprocal duties on a number of nations, including India, which he later delayed by three months. Nonetheless, there will still be an extra 10% tax on shipments to the US. Now, on July 9, the reciprocal tariffs will go into effect.

Puri responded, “It will be difficult to say how it will evolve, but India will be much better placed in this,” when asked how such tariffs would affect the home business. “It is hard to predict how it will develop, but I believe that India will be in a much better position at the end of it because we do see the possibility of several FTAs being inked, which industry has been looking forward to for some time, hopefully during the year, whether it is the EU, UK, and, of course, the US, where there is, dialogue, discussions, happening at a faster rate,” he said.

Since March, the US and India have been discussing a bilateral trade agreement (BTA). In order to more than double bilateral commerce to USD 500 billion by 2030, both parties have set a goal to complete the first phase of the agreement by fall (September–October) of this year.

Although there may be some short-term challenges facing India’s consumption-driven economy, Puri pointed out that the country’s competitiveness, digitization, and future-ready portfolio have a lot to offer.

Therefore, while short-term uncertainty and unpredictability may have an effect on global growth as well,Consequently, there would be a minor impact on India as well,” he stated during a fireside conversation at the AIMA summit titled “Resilience and Growth in the New World Disorder.”

Puri stated that the ITC is a “more domestic-focused industry” and that the US tariffs may have some effect on it. In order to handle the swift changes in the tariff structure, he emphasized the necessity of agility and empowered teams.

Diversifying its business, making investments in environmentally friendly packaging, and utilizing innovation and digitization are all part of ITC’s uncertainty management plan.The business prioritizes climate-proofing infrastructure, agile, empowered people, and supply-side resilience.

Vocational training and integrated rural development hubs are the main priorities of ITC’s human capital development. Green infrastructure and Climate Smart Agriculture are two examples of how corporate strategy incorporates sustainability.

According to him, the corporation seeks to strike a balance between social, economic, and environmental objectives.

Puri also emphasized how traditional FMCG firms are facing challenges from the rapid commerce revolution, which calls for new operational strategies and skill sets.

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